Before 4pm on Friday, I was optimistic that the Corbyn Christmas single, ‘JC4PM for me’ would make it into the top 40 of the pre-Christmas official charts (the Christmas chart is announced this coming Friday).
My positivity was based on the fact that it was in the top 5 downloads on Amazon for over four days and had even reached number two on that chart. This was fantastic not just for the fact it was high up the Amazon chart, but was also raising money for foodbanks via the Trussell Trust.
I had spoken to someone who had a Top 20 hit earlier in the week and they were confident it would get a good position in the charts.
However, having listened to the chart countdown from 4pm, it gradually dawned on me that we were not likely to appear.
As it turned out, ‘JC4PM for me’ didn’t make the top 40. In fact, it didn’t even reach the top 100.
The reason for this is streaming – mostly from Spotify and Deezer.
Since July 2014, 100 streams has counted as equivalent to one single (download or physical single) in the chart compilation process. I had imagined that this would make little difference, however, on reflection, it is clear that shops, hairdressers, cafes all over the country continually replaying a set playlist of Christmas singles and the top 40 chart hits has led to a dearth of any alternative singles reaching the charts.
It is highly unlikely that a single such as ‘Killing in the name of’ would ever make number one with these new rules for singles – how many cafes that play background music would play thrash metal. And, similarly, how many of hairdressers would play a song supporting the Labour leader? It might upset the customers!
As a result of this rather painful lesson, Robb Johnson and the Corbynistas are asking people if people can not only download from Amazon here, iTunes here and Google Play here, but that those with Spotify or Deezer accounts stream our song continually (they can even have the sound down). Perhaps, we could make it to the top 100? That would be an achievement bearing in mind the situation!
If you are on Spotify, you can find the song here.
If you are on Deezer, it is here.
We would also suggest adding Joe Solo and the Hatfield Brigade and the Jo Cox single to a looped playlist.