Below is a report of how Jeremy Corbyn’s grassroots campaign paid off and how the Labour Party established itself as the party of government
‘The people I have to thank most of all for this are those who have worked so tirelessly to campaign to promote a new type of politics in all our communities. This is our victory.’ – Jeremy Corbyn, outside 10 Downing Street, 8 May 2020.
Jeremy Corbyn’s Labour Party has won a landslide victory at the General Election and the first thing he did was pay tribute to the hundreds of thousands of activists who played such a crucial role in campaigning.
Since the Labour leader cemented his place in the party following the leadership election of 2016, the party increased its membership by one million to over 1.5 million. The party had formerly merely mouthed the idea of recruitment as this had not sat comfortably with many MPs elected during the Tony Blair era. While Blair had relied on the support of media moguls like Rupert Murdoch to get elected, Corbyn steered a different course.
In many ways it all started with the trade unions rallying behind Corbyn in 2016. Unions played a significant role in promoting Corbyn’s values with hundreds of thousands of members joining Labour and also taking an active part in local politics.
Rooted in communities
After the party was reorganised so that it was less top-down, local Labour Party branches were encouraged to recruit more people and engage them in campaigning as well as social activity. Labour became part of the community again just as it had been decades before through working men’s clubs. Regular Labour newsletters were delivered to each household, not just asking for votes but keeping local people up to date with the political issues in their community. And people were encouraged to speak about the issues that affected them – public meetings were a regular occurrence.
Labour councils were also part of a shift towards a campaigning party. Councils made sure that the message of what austerity was doing was brought to the public’s attention. The local government rally against austerity in 2017 was a breakthrough with over two million people demonstrating against austerity across the country. Labour councils also made their accounts transparent and easy to read so that all residents could see exactly how little money there was to maintain essential services.
Social media and media platforms were also a vital part of Corbyn’s success. It was now much easier for people to receive information without needing to hear it through the prism of anti-Labour sources. And people were offered a cultural alternative to X Factor and reality TV with exciting shows written and produced by Corbyn supporters from across the arts.
500 activists per seat
What this all meant was that for the past year there have been over 500 activists in each constituency engaging with their community and showing that Corbyn’s straightforward, honest politics was not just a catchphrase, but a new way of doing politics and winning elections.